Medisure

Customer Background

The client is one of the most prominent personal transportation solutions providers across North America and Europe. It provides wheelchairs, scooters, and rollators for rent and sale at over 2,500 locations, including airports, seaports, and other locations.

Challenges

The client approached us with the aim of developing its eCommerce stores for different purposes across locations in the US, Canada, and Europe. Since these personal transportation products have different price tags across different locations, different fares across different locations, and product diversity, we recommended the multi-store functionality of nopCommerce development to build its digital presence and drive success.
  • Integrate orders with Hubspot CRM for improved Customer Service and user experience.
  • Inability to rent equipment on the website; internal processes hampered by ERP integration with Business One.
  • Previous platforms lacked the function of offering equipment renting services at USA airport locations.
  • The client asked for functionality allowing the sale of the same products across domains and locations.
  • They wanted the same catalog across all eCommerce stores.
  • We were asked to provide a single login for user data from all the domains.
  • Our developer team needed to develop micro-stores within to run unique marketing campaigns.
  • We were tasked with building a single database across multiple stores.

Solution

As an enterprise software solution provider, we developed a responsive and captivating user interface to offer exceptional user experiences utilizing NopCommerce custom design and navigation features. We devised prototypes using wireframes and mockups to redevelop its eCommerce solution.
  • We developed a world-class user interface and experience with nopCommerce custom design and navigation.
  • Integrated third-party APIs to attract more customers, utilizing a customized plugin for seamless API handling in nopCommerce.
  • Partnered with a 3rd party to offer financing options for the client’s products, expanding the product’s reach to the target audience.
  • We created categories and subcategories for equipment with filters based on features to ease customer search.
  • A system was developed for users to create their accounts, track past rentals, manage preferences, and participate in a loyalty program.
  • A robust CMS is developed to ensure the client can manage its content efficiently across its eCommerce stores.
  • We integrated a delivery management system for users to schedule and monitor equipment deliveries.
  • The checkout system was overhauled so that users could replace, reorder, or edit billing addresses.
  • A secure online payment system was put in place to facilitate online payment rentals and sales through nopCommerce.

Outcomes

Being an IT innovator, we enhanced the user experience multifold with a new user interface. From order placing to order management and delivery scheduling – the entire workflow was systemized. Multi-store functionality was optimized to enable the client to promote different prices for different locations with personalization. Reduced the number of complaints from users, improved the number of rental orders, and made store management super smooth.
  • Revenue increased by over 80% with rental, financing options, improved design, and navigation.
  • The new site reaches the target audience better with improved availability and uptime.
  • Decreased customer churn and cancellations with a user-friendly website, resulting in increased revenue.
  • Marketing Automation workflows and notifications resulting in reorders.